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Whole Foods Market Memo to Employees about World Food Day Activism

Posted: October 15th, 2012 | Filed under: Incident Reports | Tags: , , , , , , , , |

On Tuesday, October 16, food activists around the world will be celebrating World Food Day in a various ways. One of which, will be going to Whole Foods Market and demand the stores stop selling unlabeled GMO foods.

Below is the transcribed text of the memo to Whole Foods Market employees on how to handle World Food Day activism:

WORLD FOOD DAY – OCTOBER 16 – ALL WFM STORES

WHAT: On Oct. 16, anti-GMO activists across the country are planning to stage demonstrations at many stores throughout the country. The demonstration will involve people coming to stores to return products that are “non-labeled GMO items.” Some may buy products – or even try to steal them – and then seek to return them immediately. This could cause a lot of congestion in stores and be really distracting all day, depending on the number of people participating, and how many products they try to return.

The overall purpose of World Food Day is to highlight hunger around the world. From their website: “On October 16 – World Food Day, join the global movement to end hunger. Be a part of the solution and take action in your community and around the world. We can end hunger. It will take all of us.” Refer to this site (you may need to refresh it for the latest info) to find out what Word Food Day events are going on in your area:
https://www.worldfooddayusa.org/events

WHY: California has a ballot initiative coming up for a vote on Nov. 6 that would require labeling of food products that many contain GMOs – Proposition 37. Even though we have announced our support for Prop 37, many groups have targeted Whole Foods Market because we are seen as not truly supportive and/or secretly against labeling GMOs because:

  • We are not giving financial donations to help the ballot initiative pass
  • An ongoing negative online media campaign has accused WFM of lying to customers about GMOs in our stores

    • STRATEGY: This is an opportunity to demonstrate our true support for GMO labeling, and to educate shoppers about GMOs in general and our efforts over the years to provide Non-GMO product choices.

  • If your store has some Team Members who are knowledgeable about the GMO issue, you could set up a prominently displayed “GMO Info Kiosk” where TMs answer questions, provide information about GMOs and Non-GMO options available in the sore.
  • Schedule tastings of Non-GMO Project Verified 365 Private Label products, and use that opportunity to discuss how we source non-GMO ingredients for that product line.
  • Remind shoppers of the upcoming weekend sale of Non-GMO Products Oct. 19-21!
  • Global may have some new/additional messaging, stay tuned.

    • Click here to read more details about World Food Day activism